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Public Relations 101: Wire Services

Added on July 2017 in Manage Your Practice
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Summary: Now that we’ve uncovered if your story is newsworthy we now want to discuss the different ways in which you can disseminate your news. Depending on your release topic and your PR goals you may be asking yourself, “why should I pay $150 a release to have my content distributed to outlets that will never even pick it up?”

'A Workplace of 'Faster' Doesn't Always Translate to 'Better'

Added on July 2017 in Manage Your Practice
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Summary: Managing the Two-Minute Workplace Culture: Why Advisory Firms Should Move from a Culture of “Let’s Get It Done Now” to “Let’s Get It Done Correctly”

How lifestyle advisers can succeed

Added on July 2017 in Manage Your Practice
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Summary: Advisory firms with a lifestyle orientation can offer significant advantages over enterprise practices, according to a new study by SEI. Advantages for lifestyle firms include stronger cash flows, higher quality of standards and a more loyal clientele.

Don't guess, grade your own social media performance with analytics

Added on June 2017 in Manage Your Practice
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Summary: Sharing social media content is the easy part. When you think about it, anyone can type 140 characters and hit the tweet button, or post a status update on LinkedIn and Facebook. But what happens next? How do you find out if what you shared resonated with anyone beyond you and your dog? (No offense, cat people, but cats are usually pretty indifferent to everything.)

Tech-Savvy Advisors Are Outperforming Their Peers

Added on June 2017 in Manage Your Practice
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Summary: According to a new survey by Fidelity Clearing & Custody Solutions, the number of “eAdvisors”—or advisors using twice as many technologies as their peers, and have those tools more deeply integrated into the business—has increased by 10 percentage points since 2014.

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