0 visitor like this article | Viewed 3752 times | 0 comment
Summary: It’s imperative to build a site that connects with your ideal prospects in an engaging way. Your prospects are looking for a first impression that stands out in the financial services digital marketplace. Your site should not only engage prospects, but also establish your expertise through thought leadership and compelling content.
0 visitor like this article | Viewed 3495 times | 0 comment
Summary: Advisers who rethink the way they prepare for client meetings can use them as opportunities to generate new business opportunities and to strengthen relationships. Practice management experts John Anderson, managing director and head of practice management solutions at SEI Advisor Network, Libby Dubick of Dubick & Associates, and Ric Edelman, founder and executive chairman of Edelman Financial Services, offer these suggestions to revamp an adviser’s client prep process.
0 visitor like this article | Viewed 3026 times | 0 comment
Summary: Critical to building a highly successful financial advisory practice is being able to source successful and wealthy clients. While there are a number of ways to accomplish this goal (presenting at events, for instance), the most unfailingly effective approach is to get a steady stream of high-quality client referrals from other professionals also working with the types of clients you are focusing on.
0 visitor like this article | Viewed 3000 times | 0 comment
Summary: Financial advisers over the past 12 months have been giving text messaging a fresh look as a method for communicating with clients, in part because email has become a much less effective way to connect.
0 visitor like this article | Viewed 2599 times | 0 comment
Summary: Let’s say you’re speaking with a client who is a member of a niche that you’d like to penetrate. They know you can work in that niche. After all, you’re working with them. The idea here is to shift their thinking over time to see you as the go-to specialist for that niche, increasing the likelihood they tell others about you and improving the story they tell, i.e., "My advisor really knows [XYZ niche]."
