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Summary: The way people communicate and do business is changing, and many advisors have looked to social media as a great opportunity to meet people and share influence. They’ve also seen it as a swamp full of traps and possibly a compliance nightmare. Many still wonder how best to use it.
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Summary: People do business with people they know, like and trust. Take a step back and think about that for a second… your clients and prospects should KNOW you (we covered that in part one). Hopefully they LIKE you, but above all do they TRUST you? Trust doesn’t happen automatically and trust is fragile.
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Summary: Thousands of financial advisors have embraced LinkedIn as a huge networking opportunity, a chance to increase their visibility and rub virtual elbows with millions of professional peers and, hopefully, new clients.Yet, many of these aspiring empire builders seldom get past “hello,” because their LinkedIn profiles are dull, buttoned-down, and lack color and personality.
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Summary: As family structures in the U.S. have changed significantly over recent decades, so too have the financial concerns of new family configurations. Only 19.6% of U.S. households today represent married heterosexual couples with children, compared to 40.3% of such traditional families in 1970, according to a new report from Allianz.
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Summary: This past year was an explosive one for financial adviser technology.Technology vendors, including competing ones, were announcing full-blown integrations, data aggregation and analytics jumped to the top of advisers' to-do lists, and institution after institution either picked up or announced a robo-adviser platform in the making for its adviser clients.
