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5 Steps to Get Great PR

Added on September 2017 in Manage Your Practice
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Summary: Too often advisors do not try to get positive publicity. Often, it’s because they think it’s too hard to get PR on their own—that success requires hiring an expensive agency.

Cyberthieves Will Steal Anything

Added on August 2017 in Manage Your Practice
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Summary: There’s no way around it. Cybersecurity is a never-ending process for both financial institutions and individual consumers.

Regulatory Considerations When Bringing On a New Advisor

Added on August 2017 in Manage Your Practice
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Summary: If you own an investment advisory business, growth is a good problem to have. It can become such a big problem, however, that you may consider hiring another you — another financial advisor to help serve your existing clients and prospect for new ones. There are many legal and compliance considerations to keep in mind when doing so, the most salient of which are described below.

Four Steps to Client Segmentation

Added on August 2017 in Manage Your Practice
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Summary: Consumers expect a personalized marketplace. But why is it that retail and service businesses are comfortable categorizing their grocery stores and hotels, while we in the financial-advice industry shy away from making similar categorical offerings to our clients? The future of retail, technology and marketing is personalized—and your firm's service offering should be too.

Performance Coach Tells Advisors How to Get in the Zone

Added on August 2017 in Manage Your Practice
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Summary:The market has been booming, so clients can’t complain. But how come advisors are feeling flat and frustrated? Negative thoughts plague them — indeed paralyze many — preventing them from even trying to invigorate their businesses.

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