 Once you have received a few positive press appearances, you will begin to be seen as a vetted expert. Try to contribute regularly, if a media outlet is open to that. At the same time, have a plan to diversify media exposure, as it carries more weight to be published in multiple places. The more positive press attained, the more it expands credibility, which can lead to a wonderful multiplier effect.”Mike Byrnes is a national speaker and owner of Byrnes Consulting, LLC. |
