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Summary: With the number of personal financial advisers expected to grow by 15% by 2026, effective marketing and communication strategies can make the difference when winning new clients. As the owner of an independent business, your time and resources are in short supply. With that in mind, here are some strategies to help you develop and update your marketing efforts.Calling in the experts
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Summary: Investors aren't the only ones who will have something to worry about if the stock market heads for a major correction. As volatility steadily ticks higher, owners of small financial advisory firms might start to feel as if the walls are closing in on them.
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Summary: Technology for registered investment advisors has come a long way, but it’s still giving them headaches, according to a recent survey of 227 RIAs by Trust Company for America and TechValidate. Out of those surveyed, 44 percent said the most challenging thing was that they were unable to use technology to its full capacity; 43 percent said it was inadequate integration; 38 percent said it was the inability to customize technology to their needs; and another 26 percent complained that the technology overpromised on features that didn’t deliver.
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Summary: I’m not saying I’m always right. In fact, I love it when someone points out I’m wrong, and shows me why, because I learn something. So, I was particularly interested when in Sunday’s Guardian, I saw the headline Blockchain: hype or hope.
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Summary: Advisor businesses are growing in client numbers and geographical reach. Investors typically find advisors through personal referrals, but also increasingly use online searches and social media to make a connection. One study found 65 percent of clients research potential advisors through social networks, and 86 percent use those networks to help in their buying decisions.
