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Why marketing really matters now

Added on April 2020 in Thought Leadership
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Summary: The coronavirus, a global slowdown in production, and recession fears have wiped out the market’s gains since 2017 in a matter of weeks. With no end in sight to the historic volatility of our market and even our society, it’s tempting to look at a greater emphasis on your firm’s marketing efforts as a luxury. In a market crash, you’re thinking about profit margins, operating costs, and the livelihoods of the clients you already have. 

Tibergien: The Smell of Fear

Added on March 2020 in Thought Leadership
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Summary: At a recent luncheon hosted by a large asset manager for a small group of financial advisors, I was struck by how one person dominated the conversation — not in a pleasant way. He was in an agitated state, denouncing all past, present and future employees of his firm. He bragged about how many assets he had under management and how clients were clamoring to seek his wisdom.

What Can You Do While Stuck at Home?

Added on March 2020 in Thought Leadership
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Summary: The novel coronavirus has many people self-isolating at home. You might be healthy, but your firm has asked people to work remotely. Your city has closed schools and nonessential retail businesses. It might be two weeks; it might be longer. What’s an advisor to do?

IRS Releases FAQ on Tax Deadline Extensions

Added on March 2020 in Thought Leadership
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Summary: Taxpayers have extra time to contribute to their individual retirement accounts now that the Internal Revenue Service has extended the tax filing and payment deadlines to July 15.

Voices: 6 moves advisors should be recommending for their clients right now

Added on March 2020 in Thought Leadership
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Summary: Though bear markets are never fun, this bear is particularly gut-wrenching because it was caused by the coronavirus catastrophe that continues to drastically change how we live our lives. With many clients fretting and some even more unnerved, here is my take on what advisors should do.

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