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How to attract the next wave of clients

From Financial Advisor
Added on March 2017 in Plan for the Future
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Summary: This was before my time, but they tell me that cold calling was once a very effective marketing strategy — until, of course, it wasn’t. I remember when advisory firms routinely attracted dozens and sometimes hundreds of prospects to cheesy prepackaged seminars, until attendance gradually began to slip away.

Boosting Your Marketing Budget? Don't Waste It All On This One Mistake

From IRIS
Added on March 2017 in Plan for the Future
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Summary: Do you plan to spend more on marketing this year? Apparently, your peers do. According to the latest TD Ameritrade Institutional RIA Sentiment Survey, RIAs expect to increase their 2017 marketing budgets by 27%.

How the Advisor Age Gap Plays Out

From Financial Advisor IQ
Added on March 2017 in Plan for the Future
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Summary: In recent years concerns have been aired about the steadily rising average age of the financial advisor community and implications for the quality and quantity of advice available to existing and future clients

Transferring the Business to Family Is the Most Hazardous Exit Path

From IRIS
Added on March 2017 in Plan for the Future
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Summary: In Exit Planning, the most important element of successful transfers is financial security for departing owners. This element often is gravely threatened by the prospect of transferring the business to successors (in this case, children) before the owners (i.e., parents) are financially secure.

Tim Kochis' new role: Succession planning specialist

From Financial Planning
Added on March 2017 in Plan for the Future
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Summary: Industry veteran Tim Kochis, the former CEO of Aspiriant, is getting back into the wealth management business full-time, joining DeVoe & Co. to launch a new succession planning initiative.

 

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