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5 pillars of marketing for advisers

Added on April 2019 in Plan for the Future
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Summary: For most advisers, marketing is something they aspire to do but never quite find the time, attention or budget to make a priority. After years of talking about marketing with advisers, I have a few theories as to why this is.

RIA succession plan takes the long view

Added on April 2019 in Plan for the Future
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Summary: In a financial planning industry constantly chastised for not taking succession planning seriously enough, Michael Chasnoff might be considered an anomaly: He's 12 years into a 22-year succession plan.

Hiring young advisers: You can't start too early

Added on April 2019 in Plan for the Future
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Summary: The talent shortage is one of the biggest challenges our industry is currently facing, so it's no surprise that finding and recruiting the right talent were top of mind for attendees at TD Ameritrade Institutional's annual adviser conference, National LINC, this year.

The need for a successor can sneak up on you, so plan ahead

Added on April 2019 in Plan for the Future
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Summary: InvestmentNews'​ new series on advisers' succession planning experiences has been well received by business owners struggling with the process — or even getting motivated to start the process.

Do Younger Advisors Care About Professionalism?

Added on March 2019 in Plan for the Future
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Summary: I realize that each generation has its own style and terminology and each has their way they think things are right or not, but we are serving largely an older population. Like many advisory firms, a great deal of our client base is retired and over 65 years old. Some of them don’t even hear that well. I will often hear “Lisa” on the phone saying “hello? Hello?” a couple of times. My suspicion is that the caller is stunned they are not hearing more of a welcome when someone answers.

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