From Financial Advisor Magazine
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Summary: I would like to move my accounts,” says the voice on the phone. Your stomach drops and you instinctively want to defend yourself and your firm. “Why?” you finally manage to whisper. Through the rest of the conversation, you struggle to understand the communication disconnect—to explain, defend or even try to persuade the client to stay.
From Financial Advisor IQ
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Summary: Advisor Mike Perry likes to tell his clients about one another: not to satisfy prurient curiosity — and not, of course, as a testimonial — but to show how a particular planning strategy worked for someone else in the past.
From On Wall Street
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Summary: Every financial advisor needs to have a sharp marketing message in order to attract new clients. The strongest message can emerge from a relatable narrative that portrays you as the guide who provides your clients with the tools they need to solve their money woes.
From Think Advisor
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Summary: I’ve noticed something lately about the advisors with whom I coach. They no longer tell me they are busy. Why? They have become all too familiar with my response to that statement. “Are you good busy or bad busy?”
From InvestmentNews
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Summary: President Barack Obama singled out Sheryl Garrett as an adviser who puts clients' interests first in his speech Monday that backed tougher investment-advice standards for brokers who handle retirement plans.
