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Advisers using the wrong words on websites to attract new clients

From InvestmentNews
Added on November 2015 in Manage Your Practice
1 visitor like this article | Viewed 2960 times | 0 comment

Summary: Most financial advisers are sending out the wrong message in communications with clients and prospects, and that may be preventing them from getting the attention they deserve.

5 Important Facts for Successful Branding

From Financial Planning
Added on November 2015 in Manage Your Practice
1 visitor like this article | Viewed 3304 times | 0 comment

Summary: If you’re an advisor who’s aggressive about carving out your fair share of the market, you’ve got to be skilled in “hand-to-hand combat.” In other words, you need to successfully articulate the uniqueness of your brand and be able to position it against the competition. The good news is that the competitive universe is usually limited to a small group in your geographic area.

How Community Involvement Best Helps Advisors

From On Wall Street
Added on November 2015 in Manage Your Practice
1 visitor like this article | Viewed 2910 times | 0 comment

Summary: Advisors can benefit themselves and others by getting involved in their communities – if they go about it the right way.

Why Formally Onboarding New Clients Makes Sense

From On Wall Street
Added on November 2015 in Manage Your Practice
1 visitor like this article | Viewed 2922 times | 0 comment

Summary: A formalized onboarding process is meant to establish the details of how the advisor plans to work with the new client... That means, for instance, determining the services, beyond security selection and investment performance, that the advisor will provide for the client and their families, deciding how the advisor will be paid for their services and setting expectations for how the advisor will communicate with the client.

Tech-Savvy Advisors Tend to Be Bigger, Fidelity Says

From WealthManagement.com
Added on November 2015 in Manage Your Practice
1 visitor like this article | Viewed 2902 times | 0 comment

Summary:  Technology companies love to push how much more efficient their products can make a firm, but some independent advisors concerned with their firm’s bottom line want to be able to quantify their return on investment.

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