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Summary: With 2016 behind us, many advisors are pondering what they can improve for their clients and business in the year ahead. While thinking ambitiously is great, it is also important to set realistic goals. Here are a few broad concepts that, employed well, can better your firm for both clients and employees.
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Summary: Traditional marketing methods alone don’t work anymore. Today’s experience economy, which shapes the delivery of our services, reveals how to identify your target clients and employ specific strategies to attract them.
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Summary: Technological advances have made it possible to deliver more information to clients more efficiently than ever before. It’s a development that has many benefits but also one great potential drawback: a reduction in the amount of personal contact between advisors and their clients.
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Summary: In today’s digital world, many registered investment adviser (RIA) firms are being forced to reassess their marketing and business development plans. Like other industries, the digital era is completely rejuvenating the way entrepreneurs and business owners are developing their marketing initiatives
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Summary: Anspach’s firm has gone from handling $33 million in assets under management at the end of 2011 to $115 million at the end of 2016. Her website, which had garnered 10 client inquiries each year before the marketer went to work, now brings in 100 to 120 potential clients annually.
