Summary: Last year, in my book entitled The New Profession, I made a number of bold predictions about how the advisory profession is evolving, and what firms are going to have to do to stay ahead of the curve. The book talks about a transformation in how firms are marketing themselves to the general public, innovations and tangible ways to measure their levels of client service, how businesses can grow and evolve more efficiently, and insights that argue that active management is not as valueless an endeavor as some have suggested.
 As I look at these three emergent evolutionary trends, I see a profession that is changing even faster than I dared to predict, in the most fundamental aspects of our professional life. In the way advisors deliver their services, charge for those services and invest client portfolios, the future is, more clearly than ever, going to be very different from our accepted practices."Bob Veres', Inside Information
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