Summary: When a visitor does come to your office, you want them to see a reflection of who you are, so they get a sense of what you’re all about. The equivalent digital space to your physical office is your website. And your blog is where people will find out more about you, instead of coming in to your office. It’s where you put your personality on display and your company culture (the one you work to create, like I discussed in this post) for the whole internet to see.
 When you’re authentic to your personality and your goal as a company, your differentiators will shine through. If you don’t add your voice in an easily accessible way, you’re making it harder for yourself to show how you’re different from the other advisor down the street.”Kyle Hiatt, EVP Business Development, Orion Advisor Services |
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