Summary: As CMO of a branding firm, I am frequently asked to create a business case for brand investment. While many marketers intuitively recognize the benefits of investing in brand, it can be challenging to draw a direct line between the power of brand and its impact on business.
 Strong brands encourage employee engagement, enable higher pricing, increase share value, expand market share and secure lasting customer loyalty. It is clear from the many different approaches of the studies above that—no matter which way you cut it—brands drive value."Margaret Molly, CMO, Siegel+Gale |
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