 You have to either spend the money with outsourced providers or hire folks.”David Canter, executive vice president and head of practice management and consulting, Fidelity Institutional Wealth Services. |
Most RIAs Spend 2% of Revenue on Marketing
Diana Britton | wealthmanagement.com, December 2014
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Summary: Registered investment advisor firms spend, on average, 2 percent of their total revenue on marketing and business development, excluding the cost of a marketing staff if they have one, according to the 2014 Fidelity RIA Benchmarking Study.
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