There’s no question that advisors who want to charge on assets going forward are going to have to articulate and prove their value.”
Marty Bicknell, CEO, Mariner Wealth Advisors, |
Summary: When it comes to pricing, charging clients a percent of assets under management — often around 1% — remains the heavyweight champion of the independent financial advisory world. Yet the venerable model faces challenges from a variety of contenders, including variations on flat fees, hourly billing and charging on a percentage of other financial metrics.
There’s no question that advisors who want to charge on assets going forward are going to have to articulate and prove their value.”
Marty Bicknell, CEO, Mariner Wealth Advisors, |
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