Summary: Hearsay Social says many financial services firms need to grow up, in a matter of speaking, to boost their business impact via Facebook, LinkedIn and Twitter. Early Wednesday, it launched a benchmarking tool that can be used to guide firms to make such improvements: the Social Business Maturity Model.
 The standardized evaluation process provided by the Social Business Maturity Model better enables companies to pinpoint areas where they excel, as well as areas of focus to move toward greater business value.”Corina Roy, assistant vice president, MassMutual |
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