Summary: Most small to medium-sized firms don’t have the budget to create, produce, edit and run a large-scale media advertising campaign. Newspaper advertising rates in many markets are very expensive, even as readership declines. Television advertising, likewise, is both expensive and fragmented.
 Creating an educational experience through content isn’t easy. It takes a commitment both of time and money. I like to consider it an investment in my future and that of my firm. I hope that this article sparked some thoughts that will help you become a media superstar."Craig R. Hersch, partner, Sheppard, Brett, Stewart, Hersch, Kinsey & Hill . |
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