Knowledge and Insight > Manage Your Practice

Advisors: Are You Confident in Your Value?

Ron Carson | Financial Planning, April 2014

Summary: One of the biggest hurdles advisors must overcome in our industry today is having confidence in the value they bring to the table. If you’re not completely comfortable with how you position yourself and the way you communicate your value, it’s time to rethink your approach. Clients and prospects alike sense uncertainty and recognize when you don’t believe in your own message. Establishing a strong opinion and exuding confidence require digging a little deeper. So what can we do to improve our effectiveness? Here are a few tips to help boost your confidence and improve how you communicate your value proposition:

Many advisors admit that they don’t feel fully confident in the value they bring to the table, but in fact, there’s never been a greater opportunity to show it."