 There’s real business behind social media. That’s important for advisers to recognize. The train has left the station."Mark McKenna, head of global marketing, Putnam Investments.
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Advisers Gain Business Through Social Media
Veronica Dagher | Wall Street Journal, September 2015
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Summary: More advisers are using social media and winning business because of it. An annual survey from Putnam Investments found that 81% of financial advisers use social media for business, up from 75% last year. The share of advisers acquiring clients through social media jumped to 79% from 66% in 2014, the survey says.
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