Knowledge and Insight > Manage Your Practice

11 "Must Haves" for Your Website

Crystal Butler | Advisor Perpectives, August 2016

Summary: Whether you’re a small independent advisor or large financial firm, there are 11 key items you need to have on your website. These items will help you reach people more organically and truly connect with your current and prospective clients.

Video is wonderful for your SEO ranking in search engines. A combination of text and video, along with other types of media like podcasts, is the best tactic for SEO. Google prefers websites with various types of content and will usually rank those higher in the search results. Video is also a wonderful way to connect with your current and prospective clients who may be looking for a financial advisor. People want to do business with the person behind the brand and will connect with you on a more personal level when they hear your voice and see your personality through video.”