 We are further along in digital marketing than they are. When we combine the two, we'll be able to leverage their video capabilities, and they'll be able to leverage our digital marketing."Scott Hanson, Hanson McClain Advisors |
How 2 RIAs' media strategy powered a $3B AUM merger
Ann Marsh | Financial Planning, January 2018
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Summary: In one of the earliest deals of 2018, two RIAs have merged their complementary traditional and social media capabilities to form a new firm with nearly $3 billion in assets under management.
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