Summary: Social media are increasingly important for advisors, whose business depends on building trusted relationships with clients. Voya has made it a priority to provide our brokerage advisors with the resources to let them engage online confidently and securely.
 There are many variables when it comes to implementing a social-media program at scale, especially within a complex, regulated industry. Every firm will have slightly different requirements and policies, but ultimately we have found that selecting the right technology partner and investing in a program to encourage adoption are two significant steps toward social-media success.”Ann Glover, chief marketing officer, Voya Financial.. |
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