A well-organized seller with clarity of purpose will be able to efficiently vet buyers and select a finalist to hand off the baton of their life’s work. A mutual assessment of fit will set the stage to ensure that business models and visions align. Qualitative and quantitative components are crucial factors to the success and satisfaction upon sale. The seller should address the emotional aspects of a sale first and then the quantitative elements of the business.

To create a list of your firm’s attributes, be able to describe the culture, and concisely present your firm’s value proposition. To maximize both the financial and nonfinancial value you receive from the sale of your firm. The questions in this ebook will help you identify your key differentiators and succinctly promote your core attributes and value proposition.

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